In a process of corporate identity development, which includes the visual design and its implementation in order to enhance the perception of the journal's quality, design of the journal cover and the page layout, type fonts details etc. are chosen to represent the corporate status and identity.

This process can be carried out either by revising an existing basic structure or as a comprehensive new development, creating a completely novel design. Eventually, the corporate identity thus created will be reflected in all documents, promotional material, and correspondence.